PRIVACY POLICY

If you have any questions, would like more information about our privacy practices, or wish to make a complaint, please contact us:

📧 support@xn--elvra-dsa.com
📍 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

When you visit the Site, we collect certain information about your device, how you interact with our Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. All of this is referred to as "Personal Information."

I. Device Information

Purpose: To display the Site correctly, improve performance, and analyze usage for optimization.

Source: Automatically collected through cookies, log files, web beacons, tags, and pixels.

Shared with: Our processor Shopify.

Collected data: IP address, browser type, time zone, cookie data, pages visited, search terms, and interactions.

II. Order Information

Purpose: To process and fulfill your orders, handle payments, shipping, communication, and fraud prevention.

Source: Collected directly from you during checkout.

Shared with: Shopify for order processing and fulfillment.

Collected data: Name, billing and shipping address, payment details (processed securely), email, and phone number.

III. Customer Support

Purpose: To provide help and resolve issues.

Source: Information you provide directly when you contact us.

Minors

Our Site is not intended for individuals under the age of 13. We do not knowingly collect data from children. If you believe your child has provided us with Personal Information, please contact us to request deletion.

We share your Personal Information with trusted service providers who help us operate our business:

• Shopify (our e-commerce host) – Shopify Privacy Policy
• Google Analytics (to understand how visitors use our site) – Google Privacy Policy

We may also share information if legally required (e.g., subpoenas, law enforcement requests, or to protect our legal rights). We never sell or rent your Personal Information.

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies.

• We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info.

We use your Personal Information to:

• Process payments and deliver products
• Communicate updates and confirmations
• Improve the shopping experience
• Prevent fraud and maintain security
• Share product updates or offers (if you opted in)

Lawful Basis (for EEA residents):

We process your information under:
• Your consent
• Performance of a contract
• Legal obligations
• Legitimate interests that do not override your rights

Retention: We retain order information for record-keeping unless you request deletion.

Automated Decision-Making: We don't make decisions that legally or significantly affect you using automation. Shopify may use limited automated systems to prevent fraud (e.g., temporary IP or card blacklists).